![]() ![]() They’re both distilled elsewhere as construction of the Nearest Green Distillery is still underway, but the company has developed a unique process for the creation of the whiskeys nonetheless. Currently, Uncle Nearest 1856 offers two products - Premium Aged Whiskey and Tennessee Silver Whiskey (formerly Premium Silver Whiskey). My team helped to pull that together.” She goes on to say, “What I get more than anything is a gratitude.for doing the research because it helped them with their story.” Most of what’s there we helped them to do. If you go into their visitor’s center there is a large installment that is now there to permanently honor Nearest. If you go to the Jack Daniel website the first thing that pops up is the story of Nearest Green.that’s my research. Her discoveries ultimately inspired the whiskey brand - Uncle Nearest 1856.Ĭonsidering this history is very much Jack Daniel’s untold history as well, I was curious how the folks at Brown-Forman might be reacting to a separate brand borne from the same roots. Clue by clue, historical document by historical document, and person by person as she reached out to living descendants of Green and those people who could share information about the history. The story remained largely untold.Īfter reading Risen’s article, Weaver was so inspired she decided to develop both a book and a movie, but that had to start with uncovering the history. ![]() It could have been simply lack of a clear vision as to how to incorporate that story into their brand. We’ll never know the company’s true intent at the time, but the reality of the situation was there wasn’t a lot of information readily available to piece together the history, or at least it seems that effort had never been made by the company. Many wondered if they intentionally sought to discredit Green by remaining quiet and whitewashing him from their version of the history. The article is attributed to inspiring Weaver’s research, but It also inspired questions about Brown-Forman’s integrity, the company that owns Jack Daniel’s. Nearest Green (legal name Nathan Green, but no one including his family and friends, ever called him by his legal name his name has been misspelled by some as "Nearis" was, it turns out, a black slave who taught Jack Daniel how to distill.Ī June 2016 New York Times article by Clay Risen is the first time many heard this story, at least what was known about it at the time. That history, which was not well understood or well known until recently but was also not necessarily a secret, involved another man. And while many of us might think of their staple product as mass-produced low proof whiskey, the truth is there is a quite a bit of history behind the brand. Founded in the 1875, Jack Daniel’s has become the top selling American Whiskey in the world. And so the amount of time, the amount of money, good lord the amount of money, that we have put in to make sure our whiskey was truly premium, and to make sure it really honored not only Nearest, but honored his family members that are still alive.” Before we ever launched the brand more than 2,500 hours had gone into researching the story of Nearest Green.” Weaver goes on to say, “So then we had this great story, and it became a challenge to make sure that our whiskey exceeded, or at least matched the story. According to Weaver, “It is usually the case these days where a brand will source the whiskey.then after they have that they say let’s come up with a brand.where we were the exact opposite. Instead, the history came first, and the whiskey is being built around it. ![]() In this case it’s not about taking a few pieces from the history books and inserting them into the brand’s marketing. Uncle Nearest 1856 is a storied brand, but not what you might be thinking. ![]()
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